Indians are discovering the thrill of shopping without paying
Dopamine sites mimic shopping’s thrill without the spending, turning the ritual of consumption into a digital game.
Reporting preview
FoodNeverComes calls itself a 'dopamine kitchen'
You are hungry. Or you are not. It doesn't matter.
You open FoodNeverComes, pick from 22 cuisines and start scrolling. Butter chicken looks good. So does bibimbap. You add a few dishes, watch the total climb and hit checkout. A tracker says a rider is on the way.
Then you get a dummy AI-generated call from inside the site. He is outside your building, he says, but cannot find your street or door. Except there was never any food in the first place. The order exists only on the screen.
"Order the food. Skip the bill," says the site., external Its slogan is blunter: "The food never comes - but the dopamine does."
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